Editorial Manager
Thrive Market
2021 - present

Develops and executes on brand storytelling strategy that brings product sourcing stories and mission moments to life
Conducts interviews with thought leaders, brand founders, farmers, and experts from across the food and wellness industries
Manages editorial calendar and identifies opportunities for cross-channel content syndication
Oversees assignments and copy edits articles for all contributing writers
Writes editorial-led Instagram and YouTube content in collaboration with videographers and content creators
Sources designed assets and photography that bolster long-form content
Reports on monthly performance and data analytics using tools like Wordpress, Google Analytics, and Amplitude
Strategizes and coordinates brand partnerships, including negotiating legal contracts and terms

Freelance Editorial Writer
Adobe
2024 (contract role)

Interviewed content creators, YouTubers, and thought leaders across industries for the Adobe blog
Wrote long-form blog articles to highlight how these influencers use Adobe’s Creative Suite, generative AI, and other forward-thinking products and technologies in their work

Transcribed long-form interviews between the company’s founder and thought leaders within the health and wellness space
Wrote blog articles based on these interviews to develop the brand’s “Expert Series” for the Moon Juice blog
Crafted email and social copy to promote the Expert Series

Managed a team of freelance writers to create monthly lifestyle, food, travel, and interior design content for multifamily clients
Created and oversaw the editorial calendar for 300+ multifamily clients
Wrote and edited long-form blog articles to adhere to SEO best practices

Wrote engaging content for monthly blog posts within the multifamily industry (e.g. “10 Best Brunch Spots in the Baltimore Area”)
Published articles through internal CMS
Crafted SEO tags and meta descriptions using SEO keywords

Wrote ecomm, blog, and SEO copy for a variety of ecommerce businesses across industries
Created meta descriptions and title tags to generate traffic

Pitched and wrote long-form blog articles highlighting the company’s architectural design work
Wrote all social media captions and copy
Collaborated with company founder to create all external PR and media features

Pitched weekly articles on trending beauty, fashion, and lifestyle topics
Wrote long-form articles, including feature interviews and listicles to optimize SEO